The Marketing Executive Summery Essay Example | Topics and Well Written Essays - 750 words

The Marketing Executive Summery - Essay Example Also attempts should be made to increase the levels of purchases made by using the marketing techniques as a purchase - decision drivers (Jobber, 2004). The major recommendation for the company is to use marketing in an appropriate fashion to maximize the number of people that they can reach out to and help building a strong and high level of brand awareness. The marketing plan for GGI allows the company to have a number of marketing metrics. Considering the use of direct marketing for the business, GGI would need to have measureable metrics for the various categories of marketing. For instance, email campaign has been effective by linking the number of click through that have come from the emails sent out and linking each of the sales that have been made with the click through from the emails. This can help provide the company with clear statistics of the number of customers that have been got from the campaign. Companies have the option to find stats of the number of emails that have been send out, of which how many have reached the recipients. Also how many have been opened by the recipients and finally how many people have clicked through from the emails and have visited the website (Bearden & Laforge, 2003). Also the direct marketing can also be measured in similar ways. The company can also use video marketing and pod casting. The video marketing or the pod casts, the evaluation method for this marketing technique is to keep a constant check on the total viewership and also on the total subscription earned from this source. It is also important to keep track of the total number of click through from the videos and how many customers have made orders looking based on these click through. Each of the above mentioned modes and techniques of marketing have different levels of affects that they would create on the revenues and the response earned from the customers. Hence it is important to evaluate each of the methods and