Community of Cars

In â€Å"Community of Cars† by Ryan Brown, the author uses sarcasm to Inform us that we are a lazy, self-destroying community. He relays every negative thing about our environment and health to our Increased dependence on cars. Brown seems to cry out to the world that we need to change our ways before It's too late. He wants people to be more mindful, and to not Just throw out the environment. Brown begins his argument with a stroll down the authors' childhood.He refers to the numerous afternoons spent strolling with his grandmother to the local grocery store. Many people can refer to this as an emotional appeal. Brown than appeals to our values by saying the â€Å"friendly conversations we used to have when passing an acquaintance while walking have been replaced with honks of a car horn† (Brown 1). He points out that Americans are in a mind state of driving over walking. He also says that if we drove less, our environment, communities, and personal health would all sh ow positive effects. â€Å"That automobiles are environmentally harmful is unarguable† (Brown 1).Brown uses the argument of automobile emissions polluting the air and then resulting in acid rain. He says with the combination of cheap gas prices and high gas mileage cars, there is no wonder the drivers society has continued to thrive. He points out that just because people drive fuel efficient cars, it does not mean there doing anything positive to the community. Because of their fuel efficient vehicles they drive more because it's cheaper. Using a fuel-efficient car to drive miles to the superstore instead of walking to the corner store is not helping.Brown points out the ultimately it is our choice whether our communities are great places to raise our children, or if they are just mere pit stops on the highway. He poses that Americans have disregarded the isolating effect of convenience, and thus we are blindly setting ourselves up to destruction. Such is a consequence that many have not thought of, and Brown makes a convincing appeal. â€Å"New Urbanism and other social reform movements promise to bring back the days of centralized, walk able communities, Incorporating features such as wide sidewalks and narrow streets† (Brown 3).Brown believes that with a better community comes a better strength of life. Brown states that roadways tear up countryside destroy wildlife habitats and routes. Browns Interpretation of the rise In gas prices Is the government telling us to watch our spending. The government has gas prices low enough to keep the consumers happy, but high enough to pay for our environmental struggles. The decline of public health due to lack of exercise Is another argument Brown uses to his advantage.Brown uses an example from Amanda Speak In saying â€Å"Living In the suburbs Is linked to dating more higher-calorie fast food† (Brown 2). Obesity In children has more than doubled In the last three decades. This Is not surprising because 1 of every 3 meals that a child eats is from a fast food restaurant. Brown states that us Americans think Witt our wallets. According to nil, ten only times Americans take a stand on an issue is if it's convenient and affordable. It seems like the cause and effect of everyday life prompted Brown to write this argument. He claims that as our driving rates go up our health goes down.He claims we are lazy and then states almost anything we need on a daily basis we can get through a Drive-Thru window. Now we no longer have to exert ALL the energy it takes to walk across the parking lot and to shop around. You can now do almost every daily chore without leaving the comforts of your front seat. Paul Higgins from University of California believes that walking would no doubt fix two of Earths biggest problems; global warming and obesity. Brown believes that the new tight relationship between a man and his â€Å"Beauty' is a reversible trend.He believes that the return to days gone by is an achievable and desirable goal. All in all, Brown uses a variety of strategies to argue his thesis that too much reliance on automobiles is costing America its health and heritage. The vast amount of consequences of when we drive instead of when we walk has had far- reaching effects that many people may not have considered. Brown assembles a triple threat by appealing to our logic, emotion and values. To Brown, cars are an incredible thing, but not worth losing the environment, our communities, our personal health, and lives.

How does Coleridge tell the story in part 4 of Rime of the Ancient Mariner Essay

Part 4 begins with another attempt from the Wedding Guest to get away, shown through the direct speech of the Wedding Guest, ‘I FEAR thee, ancient Mariner! ’ The direct speech is also used to remind us that the Mariner is telling a story within the poem. The capitalisation of the word, ‘fear’, is used to echo the honest and fearful reaction of both the Wedding Guest and the reader, following the tragic event that has occurred in the previous part. The first stanza is used to re-acquaint us with the characters in Coleridge’s poem and we are reminded that the Mariner appears to possess all of the features of a dead person, ‘long, and lank, and brown’, but is still alive, reaffirming his liminal state; he is somewhere inbetween life and death. In stanza 2, the ‘glittering eye’ motif is echoed, reminding us of the Mariner’s appearance, the singular eye implies that he not fully there, whilst ‘glittering’ possesses connotations of witchery, furthering the idea that the Mariner is a supernatural creature. In stanzas 3 and 4, Coleridge largely focuses on the isolation of the Mariner. In the 3rd stanza, we see the poet use a lot of repetition in order to communicate the true extent of isolation and his misery, ‘Alone, alone, all all alone, Alone on a wide, wide sea! ’ The anaphora emphasises his feelings of loneliness, whilst the assonance slows down the rate in which the poem read, allowing a lot of focus on his seclusion. In the 4th stanza, the Mariner equates death with beauty because his loneliness gets to such an unbearable degree that he is resentful of the dead mariners; they are free of the torture that the Mariner continues to endure alone, he sees the ‘many men [as] so beautiful! ’ The intensifier in the quote, ‘so’, demonstrates the mariner’s newfound love for humanity, as he misses their company, it also acts as an indication for his remorse, whilst the exclamation mark simply serves to emphasise the statement. He bitterly acknowledges that ‘a thousand thousand slimy things live on; and so did [he]. ’ Coleridge utilizes structure in this particular quote; the enjambment in the line helps to highlight that the horrors continue to live on; then with the use of the semi colon, the Mariner is able to liken himself to these unnatural and horrible creatures, highlighting the guilt that he continues to feel. By the 6th stanza, the guilt felt by the Mariner is so overwhelming that he is unable to pray, ‘I looked to Heaven, and tried to pray’. The constant semantic fields relating to religion in this stanza, ‘prayer’, ‘saint’, suggest to the reader that the Mariner is trying to bring himself closer to God; it also indicates that the Mariner has begun his attempt at redemption, as at this point, it’s so hard for him to ignore his own guilt. Despite his ‘prayer’ to God, he is unable to escape from his guilt through anything because of a ‘wicked whisper’. His guilt continues into the 7th stanza, ‘the dead were at my feet’, here, the dead mariners are not only a physical burden for the Ancient Mariner but also a burden, within his mind, on his already guilty concious. The chiasmus-like structure of the quote, ‘for the sky and the sea, and the sea and the sky’, in the 7th stanza reflects the mariner’s self-reflection as he’s telling the story, consolidating his role as storyteller. The deviation of the ballad form also establishes a re-focus of narration; the quote may be intended as another reminder that we are hearing a character’s story within a poem. The Mariner’s guilt is strengthened, in the 8th stanza, when he states that the accusatory looks of the mariners, as they died, have ‘never passed away’, not only have the expressions of the mariners stayed with him, but the general guilt has remained with him. The ‘cold sweat’ that ‘melted from [the dead mariners’] limbs’ makes them seem almost life-like, the oxymoronic language helps to convey their liminal state. In the 8th stanza, the mariner states that the ‘curse in a dead man’s eye’ is ‘more horrible than that’ of ‘an orphan’s curse’, reflecting the extent of blame received by the Mariner, as well as his general guilt and shame. His suffering is emphasised by Coleridge’s intertextual reference to the bible, ‘seven days, seven nights, I saw that curse’, as there is an implication that God is punishing the Mariner for destroying one of His own creations, the Albatross. Also, the quote suggests that the Mariner is becoming closer to both the idea of God, and God, Himself. The 10th stanza in part 4 marks a moment of change, as the Mariner doesn’t acknowledge his guilt. Coleridge also communicates the potential for change, as he returns back to the original ballad form from the sectet, implying that some sort of transition is about to occur. The celestial imagery used by Coleridge in the stanza, ‘moon’, ‘sky’, and ‘star’, reinforces the idea of transition, the sky and stars commonly symbolise hope and create a sense of positive anticipation, as well as the moon, which is often symbolic of change. The idea of transition is supported further by Coleridge’s use of gerund verbs, ‘moving’, ‘going’, in the stanza. Arguably, they imply that the Mariner is moving on from his previously overwhelming guilt and instead, embracing new ideas of nature, God and humanity in general. Indeed, in the 12th stanza, we see that the Mariner’s appreciation of nature is able to distract him from his strong feelings of guilt, ‘the water-snakes†¦moved in tracks of shining white’. The word, ‘tracks’, creates a contrast with the directionless mariner, he has been unable to connect with God and nature until now, when he sees the water-snakes and their ‘tracks’ offer him some sense of clarity and purpose. The 11th, 12th and 13th stanzas are all quintets; together they are able to reflect the Mariner’s transitional period into the glory of nature, triggered by ‘the moving moon’ in the 10th stanza. In the 13th and 14th stanzas, we see the Mariner’s newfound complete adoration for nature. Coleridge uses regal imagery to convey the mariner’s love for nature, and to reflect the change brought by the moon, ‘rich attire’, ‘glossy green†¦and velvet’. Additionally, in the 14th stanza, despite his description of the water-snakes regal aspects he is unable to express the beauty of the products of nature; ‘no tongue their beauty might declare’. His newfound admiration for nature has made him realise that the true beauty of nature is beyond the expression of mankind, and as he is humbled by religion and nature he believes that only God is capable of creating such things, ‘a spring of love gushed from my heart and I blessed them unaware. ’ The part ends with him finally being in touch with God and religion, ‘I could pray’, meaning that he is more connected to a high power, God. There is also a signature reference to the Albatross, ‘[it] fell off and sank like lead into the sea. ’ Albatross represents the burden, and the simile suggests that the burden of blame has finally been released. There is also the assumption that the Albatross is now back in contact with its natural habitat, the sea, a part of nature. The enjambment in the line creates and emphasises a more visual interpretation of the Albatross parting the Mariner’s neck, as it reflects the bird’s downward movement. By the end of the part, much of the Mariner’s initial guilt has been abandoned or at least temporarily distracted by nature. We also get the impression that the curse is over for the Mariner, as he is now starting to acknowledge and admire world’s beauty, however this is just Coleridge lulling us into a false sense of security, as sadly, the curse is far from over.

A Study Of The Mormons Practice Of Polygamy

A Study Of The Mormon's Practice Of Polygamy My audience consists of African American women from the â€Å"Bible Belt,† that were born and raised in the Baptist Church. When it comes to Mormons, my audience believes that they all believe in polygamy and practice such. Anything different from the King James Bible is a gift from hell, and those who follow other religions are soon to be sent there. My culture knows little to nothing about the different types of Mormons there are, however, they assume that every Mormon is a fundamentalist Mormon. Therefore, my audience does not care about Mormons, especially not in a positive way. If my audience were to read my paper, they would argue that the creation of Mormonism tarnishes the history of Jesus Christ, despite Mormons being Christian as well. They would also not view fundamentalist Mormons as normal people with normal lives. Unknown to my personal culture, Mormons, whether fundamentalist or not, have values and beliefs in common with us. Along with a shared Protestant belie f, Mormons also believe in charity, family, and worship. Mary, Misty, Maya, and Marleen Are All Mine Four wives, seventeen children, and one man are all living under one roof, living day to day in a polygamous marriage. Reality TV shows that enhance the stereotypes of fundamentalist Mormons like TLC’s Sister Wives is the entertainer’s view on their way of life. However, not all Mormons believe in polygamy, and the few that do are called Fundamentalist Mormons. Despite their controversial beliefs, they are still a part of the Christian denomination and share some values with some of the mainstream religions. What led to the creation of the Fundamentalist Church of Latter-Day Saints (also known as FLDS) was the difference in their teachings and rules which were based on the community’s shared values of dedication to their cause, understanding the role of family, missionary work in and out of the church, and the practice of polygamy to please God. The Mormon faith began in the early 1840s, and Joseph Smith was the founding father (see figure 1). Richard Wagoner argues that Smith privately advocated that polygamous marriages were â€Å"the most holy and important doctrine ever revealed to man on earth,† and it was not until 1852 that Mormons publicly announced to the world their advocacy for polygamy (IX). However, Wagoner says that because of public outcry, the United States government banned the practice of polygamy in 1890 (IX). In fact, Wagoner addresses that the practice of polygamy continued on until 1904 when the Joseph F. Smith, president of the religion, was under immense pressure to begin excommunicating those who continued (IX). Refusing to change, certain Mormons still continued on to practice their polygamy as well as the teachings of the broader Mormon religion, and Wagoner believes this led to the creation of the FLDS (IX). Today, many people still believe that Fundamentalist Mormons and the Church of Latt er-Day Saints are the same. Therefore, other religions, including those of the Christian faith, have assumptions about polygamy being an important part of the Mormon faith. When Wagoner finally published his book in 1949, there were around one million Mormons in the world, and 30,000 Fundamentalist Mormons(IX-X). In 2009, the Census Bureau calculated that there were six million Latter-Day Saints and less than three percent were Fundamentalists (Section 1 Population). However, Fundamentalist Mormons still hold the traditional values of Protestant beliefs close to them, just with the addition of polygamy. Being dedicated to one’s religion through belief is a small value that the FLDS church holds close. Believers think that the Fundamentalist Mormon faith will not work unless the members want to be there. Volunteer work, mission trips, and charity are done by people who want to do it, for the work is hard and has little reward. Conducting an interview to properly understand the dedication of missionary work in the FLDS, Nate Tabak introduces Daniel Harlow, a young man from Europe, who spent many months in Kosovo, with limited communication back home (â€Å"The Mormon Missionary†). Harlow’s dedication to his faith pushed him through the isolation and distance from the people he knew and loved. Richard Foltz reveals that at age twelve, Fundamentalist Mormons allow their male children to work to become priests and encourage them to spend two years of their life to either missionary work or studies (5). Foltz also shows that all Mormons believe that there are lost â⠂¬Å"souls† that are waiting to be born, and that parents dedicate themselves to bringing them down to earth (5). This is why Fundamentalist men take on so many wives who bear them many children: to bring back the lost souls. The Book of Mormon’s Mosiah tells his people â€Å"Are we not all beggars? Do we not all depend upon the same Being, even God, for all the substance which we have† is the reason why the fundamentalists are so dedicated, for God is the reason why humans are here (Mosiah 4:19). However, Foltz discloses that some believers think that through much devotion and dedication that they, themselves, can become gods (5). Therefore, fundamentalist Mormons give their all and dedicate themselves to their faith for fulfillment and bright afterlives. Having large families that consist of more than a man, his wife, and his two children is why the importance of family is a strong value in the Fundamentalist Mormon culture. The more people in the family, the more sacrifices have to be made. Members of the FLDS understood that and added their own special religious spin. â€Å"Any sacrifice we made for each other was rewarded tenfold. We learned to worship together, sorrow together, play and rejoice together, to unselfishly pool all our resources for the good of the family† is a quote by a polygamous wife (qtd by Wagoner in 94). The wife is a symbol of the love one had for their family and the importance it had on their everyday life. Parents of these large polygamous families sacrificed for the entire family, and wives sacrificed for the other wives children as well. Once entered into the sanctity of the first, second, even third marriage, Wagoner emphasizes how men were obligated to take care of their wives and children even if they divorced (48). Wagoner continues on and quotes Apostle George Cannon, who explains that â€Å"not only is the man bound to respect the expressal of her wish to that effect,† meaning divorce, ‘but he is bound also to give her and her offspring a proportionate share of his whole property† (qtd in 93). The Polygamy and its Impact Journal says that in polygamous marriages, the man may have one wife who is infertile and others that can bear many children (â€Å"Polygamy and its Impact†). Therefore, the couple does not have to look at divorce as an option. William Jankowiak says that the â€Å"sister wives† believe that the family bond extends beyond the grave, and that the entire family should have one mind (166). Jankowiak brings more research to the table by explaining that the father-son relationship is the most crucial in the Fundamentalist Mormon culture (166). This is how the social and cultural rules of the faith are passed down through gen erations. An example Jankowiak gives is Abraham passing down the keys to the kingdom to his son Isaac, who passed them down to his sons and so forth (166). Families are valued in that everyone has a purpose and a role in the family. Fundamentalist Mormons show that dedication to family is not an option but a full time responsibility, no matter what happens. The FLDS believes that all members of the church should involve themselves in missionary works, to model after the Lord. Consequently, missionary work is a massive value that is shared within this culture. In the Doctrine and Covenants, the Lord commands his people to proclaim my gospel from land to land, and from city to city†¦ bear testimony in every place, unto every people (Doctrine and Covenants 66:5). From this, members of the fundamentalist faith send out missionaries to spread the word of the Mormon faith as well as to increase the population. Missionaries usually are dressed in business attire and are never seen in casual attire while on the job (see figure 2). Tabak’s interview with Daniel Harlow recounts the young missionary saying â€Å"Our purpose is to invite others to come to Christ. We don’t force anyone to try to do things† (â€Å"The Mormon Missionary†). Although most mission trip consist of handing out flyers and talking to people a bout converting, missionaries from the FLDS church find charity work to also occupy the months or years they spend away from their family. When going on the mission trips, the Tabak captures how missionaries have limited contact with friends and family and are trained to be very focused on their job (â€Å"The Mormon Missionary†). Harlow, only 19-years-old, has to wake up at six thirty in the morning and must be asleep at ten thirty at night, Tabak records. He is only allowed weekly emails and two calls per year to his friends and family back home. Tabak says that Harlow is only allowed to speak to a woman if it is about his missionary work, for he is not allowed to date as well. Another example of the importance of missionary work would be in the early 1830s, at the start of Mormonism. Kim Ostman says that the missionaries of the church who traveled from North America to Europe and from Europe, migrating to Finland and Sweden, began to have civil disputes with the authoritie s in these locations (268). Ostman writes about the civil authorities threatening missionaries in order to remove them from their land. Missionaries refused and Ostman pronounces that they continued to hold meetings in house to speaking to citizens about converting to the FLDS church (269). Willing to risk jail time and their lives, Fundamentalist Mormons genuinely believe in missionary work in order to make the world, as they see it, a better place. The biggest value that is associated with the faith of Fundamentalism in the Mormon religion is polygamy. Polygamy is defined as the practice or custom of having more than one wife at the same time (usually wives). The most popular modern polygamy practices have been turned into hit TV shows like Sister Wives, Big Love, and Escaping Polygamy (see figure 3). However, the original Church of Latter-Day Saints banned polygamy in the mid-1800s, and Wagoner exposes the few radical believers who decided to go their separate ways and form their own church, the FLDS. Joseph Smith was a believer in polygamous marriage but only in private (29). O’Kendall White and Daryl White explain that after his death, Joseph Smith had private journals that were published outing his private lifestyles, as well as a book that erased the damnation of polygamous acts (166). Wagoner adds to this by recalling Joseph Smith realizing that in the Old Testament, polygamy was okay to practice, therefore he deci ded that it was a â€Å"true principle† for his people (107). Fundamentalists took this new book and held on to it, therefore earning their name as Fundamentalist Mormons. Jankowaik reports that since the majority of Fundamentalist Mormons are now living in the western part of the United States, there has become a tolerance for them (164). The â€Å"public secret† of western communities that is polygamy shows the continued practice. Because polygamy has become illegal and rumors of sexual abuse and assault were around, Jankowaik says that the government raided towns and arrested men, but later made a deal that they would stop if there were no more reports about sexual abuse (164). This type of negative connotation led to another decrease in members of the FLDS church. Instead of using the decrease in the number of members that practice polygamy to separate, the Fundamentalists built communities to stick together. Colorado City/Centennial Park is a city, Jankowaik says, in which forty-five percent of households are polygamous (165). The town has little to no contact with the outside cities and towns therefore being left alone to practice their beliefs in peace. The Fundamentalist Mormon’s belief in polygamy never dwindled, and they adapted to every obstacle in their way to continue their faith. Fundamentalist Mormons do believe in polygamy, but they value so much more than that. The FLDS church also believes in dedication and the understanding of the role of family. The members who complete missionary work in and out of the church understand the previous values, and put them into action. The FLDS church is not just a part of its beliefs, it is the sum. The entire Latter-Day Saint population is increasing and has been called the fastest growing religion, beginning with a million members and increasing to fourteen million in thirty years, however the Fundamentalist Mormon population is slowly dwindling. However, they are working hard to prove that they are much like the rest of the world and are not the sexual deviants that they are made out to be. Despite having a house of one man, four wives, and seventeen children, they are still people who are trying to survive in the world, just like anyone else.

Problem of Trans-National Terrorism Essay Example | Topics and Well Written Essays - 2500 words

Problem of Trans-National Terrorism - Essay Example This research will begin with the statement that the multinational business enterprise and its attendant economic phenomenon of globalization have become ubiquitous in the new neo-liberal world order of the last few decades.   However, all too often, these enterprises’ activities have lacked prudence and foresight in terms of the consequences for the local populations.   Moreover, the loopholes of international business law allow these companies to go scot-free and evade accountability toward the citizens of the countries in which they operate.   Globalisation per se can either be beneficial or disadvantageous to a particular country.   But, recent evidence suggests that there are more cases of the latter than the former.   The culmination of this discontent among the masses of lesser developed regions of the world seems to fuel the fire of trans-national terrorism.   This essay tries to find how far true the criticisms directed at the phenomenon of neo-liberal glo balization are, and how much it is culpable for the propagation of terrorism. The primary criticism leveled against globalization is its lack of accountability toward the local and broader communities in which it functions.   While financial analysts can accurately evaluate the values of tangible assets, more often than not the measure of intangible consequences of a business corporation’s operations are not accounted. For example, let us take a company that out-sources manufacturing of cosmetics to a developing country.  

Marketing Communications Programme of Adidas Essay

Marketing Communications Programme of Adidas - Essay Example The role of communication audit is to find whether the intended person is decoding the message in the manner, in which the messages were designed when encoded. When this communication audit is done on a real organization like Adidas, it gives interesting perspectives or results of their MarCom strategies. Adidas is the Germany based sports equipment and apparel manufacturing company, and along with Reebok, Taylor Made and Rockport constitutes the Adidas Group. Adidas is the second-biggest sportswear manufacturer in the world in terms of revenue and reach, following Nike and when it comes to Europe, it is the largest manufacturer. (freebase.com). Headquartered at Herzogenaurach, Germany, Adidas is known for producing and selling high quality products with the aid of effective marketing strategies to a wide range of customers throughout the world. Although, it also provides its products to its brand endorsers and sponsored teams, its main focus is on the key stakeholder of customers. A didas has a set of stakeholders and according to its website they are Employees at the Adidas Shareholders, Board of Directors Business partners including suppliers, retailers, distributors, service providers, etc. Employees in their suppliers' factories Customers, which include professional sports people and importantly consumer (adidas-group.com). Among these stakeholders, customer segment are the key because, although other stakeholders will also be communicated regarding the company’s operations, the customers will be mainly communicated through various marketing campaigns for their products. The customer segment of Adidas constitutes people, who want to buy sportswear and equipments for their sports activities and also as part of their lifestyle activities. As Borowski (2011, p.7) states, Adidas could focus on the â€Å"middle and upper-class athletics, single and family-households with lifestyle and brand loyalty, whose income allows buying those goods.† When the age aspect is focused, Adidas’ target segment will be mainly in the age group of 14 to 30, however as Hall, Jones and Raffo (2007) states age will not be always a factor, because even people in their middle-ages will buy Adidas products as part of their lifestyle activities. This perspective was validated by Keegan (2009) as well, who stated, â€Å"Adidas still enjoys high brand loyalty among older Europeans†. Thus, the target customer base or key stakeholders of Adidas is slightly broad, and so Adidas has been communicating with all these customer segments through different MarCom strategies. To initiate these customer segment specific marketing campaigns, Adidas in the late 1990’s categorized its brand into three main groups, called Adidas Performance, Adidas Originals and Adidas Style Essentials, with each group constituting a range of products exhibiting a specific focus. This categorization of products

Media summary and analysis Assignment Example | Topics and Well Written Essays - 500 words

Media summary and analysis - Assignment Example It has done great saving for laundry business. With this technology, they not only purify and recycle water but have also saved electricity and use of detergent. The company is expanding with their new projects like a new project with nursing home. They have raised steady revenue in their business till then. OT’s value in market is constantly increasing because of its effective, natural friendly and affordable price. Moreover their business type has many positives points which have given them great success. Getting an Ozone generator will help nursing school and other customers in saving electricity and in future will help them more with the growing rates of electricity. Many institutes and organizations are run by Australian government which is non-profit in nature. The technology and business type OT can increase their business; if they make government-running organizations their client. The key features that are growing OT’s business are that it has cheap installment, is environmental friendly, is safe, and consumes less electricity. These are the core-demonstrated abilities of company OT, which is increasing their business and profit. The main reason over which the business OT is running and expanding is its benefits. Its cheap installment, environmental friendly, safe, and less consumption of electricity are the benefits, which can get from them. Their target market is organizations that are looking for a safe investment. And want their system to last long without any issues and repair. The company OT, which makes and install ozone generators, started their project for commercial laundry machines; and with them, they have gained good profit. Moreover commercial laundry system has also got many benefits after installing ozone generators. Now when OT is expanding their business; they aim to target government-running organizations like nursing house etc. Ozone generator is a successful technology in

Black Scholars and The Thirteenth Amendment Essay

Black Scholars and The Thirteenth Amendment - Essay Example Despite the fact that blacks faced harsh discrimination and mistreatment by the dominant culture, especially during the nineteenth century and during the early part of the twentieth century, there were a select few who did not allow such treatment to stop them from making something of themselves. Some even pursued higher education and became scholars. The interpretation of the thirteenth amendment by black scholars has changed over the past three centuries, as it has held different meaning depending upon the time period in which the scholars lived. One notable black scholar of the nineteenth century was Daniel Alexander Payne. Pain was born in Charleston South Carolina in 1811 to two free parents. Unfortunately, his father passed when he was four, and his mother followed five years later, leaving him to be raised by his great aunt for the remainder of his childhood. Pain was not left to chance, however, because his aunt saw to it that he would become a well accomplished man, despite the opposition that people of his time faced by the dominant culture and their efforts to marginalize blacks. Payne attended school for two years, and then he studied with Thomas S. Bunneau, who was his private tutor until the age of twelve, when he began working for a shoe merchant. Payne held two additional jobs after working for the shoe merchant—working in the field of carpentry at the age of thirteen and then as a Taylor—which then led to him opening up a school for black children at the age of nineteen. Unfortunately, an amendmen t to the act that was in relation to slaves and free people of color was passed, and this led to the closing of the school (Taylor). Upon closing his school, Payne went north, determined to make something of himself. While in Gettysburg PA, he studied at the Lutheran seminary. Then, in 1837, he joined the Lutheran church, where he became an ordained minister. When Payne was ordained, he delivered a speech that spoke of how slave was a form of brutality and that it had to be abolished. During his time at the Lutheran church, Payne reopened a school for black children in 1840, picking up where he had left off in South Carolina before he had to move north. He remained with the Lutheran church for two more years, and then he joined the AMME church, where he helped to better their ministry, as well as the programs that dealt with foreign affairs. It was also at this church where he set up a program that aided runaway slaves, providing them with food and shelter along their journey to Canada, where they would be free of forced servitude (Taylor). While he was successful in the north, he knew that he had to go back down south to finish where he had left off. When the 13th amendment was passed and ratified in 1865, he felt that it was possible to do such things, since there were no longer any restrictions on people of color, and this Constitutional amendment overthrew the earlier bill that was amended, which

Building Capacity for Marketing Innovation Essay

Building Capacity for Marketing Innovation - Essay Example It is an established phenomenon that marketers should only concentrate on what is expressively demanded by consumers so as to enhance the firm's profitability. However, the marketing concept does not only require the marketers to evaluate and satisfy the expressed demands of individuals but also dig into the needs that are rarely expressed. The capability for marketing innovation depends upon several internal and external attributes of an organisation. In Chinese society, the willingness and capability of firms to innovate in more difficult because of the differences in external economic and social environment as compared to those of market economies. This paper provides an insight into the notion of innovation in the context of marketing concept. It presents a study into the capability building for marketing innovation in the companies. The paper also sheds light on the concept of capability building for marketing innovation in the context of Chinese market. Innovation is a concept highly misconceived in the context of marketing. Innovation is said to be the most crucial responsibility of companies operating in the competitive environment of 21st century. The concept of innovation encompasses the notion of doing something for the first time or introducing a product into the market that is outright new to the firm as well as the consumers. In the context of marketing, it refers to the marketers' ability to envision new ideas, give it a form of strategy, introduce it to the market and make consumers love it. Innovation is strictly important in the age of global competition where firms are continuously striving to gain a sustainable competitive advantage. A firm does not necessarily have to bring about a drastic change in the organization in order to be 'innovative.' According to Weerawardena, "innovativeness refers to a corporate environment that promotes and supports novel ideas, experimentation and creative processes that may lead to ne w products, techniques or technologies." (2003, p. 18) It all lies in the culture of an organization to encourage people to bring new ideas and promote the willingness for innovation. Innovation is something evidently related with the internal and external environment of any firm. A firm in order to be successful and be able to compete in the market needs to adapt with the environment and any changes taking place in the market. Carrying out new ideas successfully in the business either of manufacturing or services concern shows the innovation. One must know about the trends and changes that have come into the market during the period to innovate accordingly as they both go parallel to each other. (Calantone, Cavusgil and. Zhao, 2002). Innovation is about encouraging new ideas that are to be implemented to the business to compete in the market i.e. innovation of product, business structure, services etc. In the context of marketing concept, innovation primarily lies in coming up with offerings that have never been introduced before to consumer markers. It is about an offering which bears the capacity to stimulate the unexpressed demands of consumers. The core concept of marketing is highly misunderstood to be against the notion of innovation. Marketing does not create barriers in the way of innovation;

Soil Mechanics Lap Report Lab Example | Topics and Well Written Essays - 2000 words

Soil Mechanics Lap - Lab Report Example rent laboratory tests, which were performed to determine various important mechanical properties and index of soils: Atterberg Limits, Visual classification, compaction (Moisture-Density relationship), Constant Head Method (Hydraulic Conductivity), Consolidation, and Unconfined Compression Test. This lab was performed with a view to determine the liquid and plastic limits of fine-grained soil. The LL (Liquid limit) is defined arbitrary as the water content expressed in percent, at which part of soil in a cut and standard cup by the groove of dimensions can flow together at a groove for 13 mm, when it is subjected to 25 shocks from a cup, which is being dropped from a distance of 10 mm in a standard LL apparatus operated at two shocks per second. The PL (Plastic Limit) refers to water content, expressed as a percentage, at which soil can be deformed any longer by rolling it into 3.2 mm diameter threads without crumbling. Porcelain dish, Liquid limit device, Flat grooving tool with gage, Balance, Spatula, Drying oven set at 150 degrees Celsius, Eight moisture cans, Wash bottle filled with distilled water, and Glass plate 1. About three quarters of the soil was taken and placed into the porcelain dish. The soil was thoroughly mixed with some small amounts of distilled water until a smooth uniform paste appeared. The cellophane was used to cover the dish in order to prevent moisture from getting out. 3. The liquid limit apparatus was adjusted by checking height of the drop of cup. The block which was the end of grooving tool was 10 mm high and was used as a gauge. Using the cup, the correct rate was determined by rotating the crank to drop the cup approximately 2 times per second. 4. A portion of previously mixed soil was placed into the cup containing the liquid limit apparatus at a point where the cup could rest on the base. The soil was squeezed down in order to eliminate air pockets and ensure it is spread into a cup to a 10 mm depth at its deepest point. 6.

Write A Detailed Comparison Essay Example for Free

Write A Detailed Comparison Essay The class has been studying different types of newspapers-Tabloids and Broadsheets. The tabloid The Sun and the broadsheet is The Times. Stereotypically a tabloid is more informal, more pictures, humorous and has obvious bias. Its target audience is less educated and more gossip. A broadsheet newspaper on the other hand is targeted at more sophisticated and smarter and has more information, fewer pictures, more analysis, more in depth politics and is serious. The newspaper story we worked on was about an Arab who planned to plant a bomb in his pregnant girlfriend holdall and when the aeroplane was airborne it was going to explode. Luckily the security found the bomb and dis-armed it. He said he couldnt go on the El Al flight because he was an Arab, so he was going to meet her at where they were planning to get married in Tel Aviv. They say it would have killed all 400 passengers and crew and send his girlfriend and the baby to certain death. While both have the same story there are some similarities and difference. The similarities include the same basic facts, same picture (but different size) and the layout is also the same. The differences are the size of the writing is smaller; the overall size in the broadsheet is larger and has more information in a smaller section. Where as the in the tabloids the writing is bigger and the overall size is smaller. Also the broadsheet has longer sentences. Another difference is the target audience is different for example tabloids are targeted at lees educated, younger and more humorous kind of people, whereas broadsheets are stereotypically for the more educated, political and more sophisticated and serious e. g. The Sun newspaper says Detectives said it would have destroyed the jumbo and slaughtered all 400 passengers and crew. Where as The Times says it would have resulted in the loss of 400 passengers and crew. This shows the style of writing like in the tabloid it exaggerated the point (e. g. words which are highlighted) and this has an effect on the readers because Slaughtered is a kind of dramatic and effective word. Whereas in the broadsheet it is more serious, more calm and is less exaggerated and not as dramatic as a tabloid. The visual appearance also has similarities and differences. The similarities are they both have mastheads (except in different style), headlines, sub-headlines and small adverts near the bottom. The differences are tabloids takes up more of the page on a main story, pictures are bigger, has puns (e. g. next to the mast head it said The Sam Frocks collection. This also makes it more humorous and makes more young males want to buy it). The sub-headline was also longer. Broadsheets have smaller pictures, more writing and the headline is shorter but meaningful (makes the reader want to read on and get interested) and has no puns. This might be because a more mature newspaper wouldnt put something humorous right next to a big serious story. The content of the story is the same only in the basic facts but otherwise different. Tabloids even show an obvious bias towards someone or something e. g. in The Sun they referred to the man as an Arab rat and this shows that he is cunning, clever and scheming and nearly got away with it. Also how they used emotive language e. g. Sobbing girl, this also had an effect because the audience would of felt sorry for her. This emotive language shows that the word Sobbing is more kind of slang and make the reader feel pity on her. The broadsheet didnt show obvious bias because mainly it is a more mature type of newspaper and because it is more mature it doesnt take sides and puts both sides of the argument. Also the order in which they refer to things is very different but there were some in the same position of the order. The first two paragraphs have the same kind of information and this might be because it is the main part of the story and the aims of the two newspapers was to get the reader interested and read on. But from there it is in different orders but has the same information in different places. This might be because the newspapers are aimed at different audiences. The styles of the two papers are very different. The broadsheets use a wider range of vocabulary and focuses on the facts and uses comments to add realism to the story. Where as the tabloid shows obvious bias towards the bad guy and makes everyone reading feel sympathetic towards the innocent people such as the girl was going to die for no reason all because of her boyfriend and it said she got duped. The writers referred to her as a Sobbing girl and this gives an image in the readers mind thinking that she is weak and sad and fragile, and needs looking after. The Sun doesnt focus a lot on the basic facts and focuses more on the people e. g. the way they use the emotive language to make people feel sympathetic towards the innocent people. It would have destroyed the jumbo and slaughtered all 400 passengers and crew. And hundreds could have been killed if the jet had plummeted into busy streets. The aim of this was to make the reader feel hatred towards the terrorist and feel sorry for the people who would have died for no reason. The Times just focuses mostly on the facts. She was on her way to Israel, where the Arab said he would marry her. This also a bit similar to The Suns quote because this is just focusing on the people e. g. this makes people feel sad for the girl because she was duped by her fianci. Although both stories are the same, the style they are written in is different. This is mainly because the newspapers are targeted at different audiences (tabloids are for the less educated, humorous and young. Broadsheets are for the more sophisticated and people who understand a wider range of vocabulary). In conclusion the main reason is that the target audience is different and as a result of that the way they are reported.

Impact of Community Engagement on Urban Planning: Case Study

Impact of Community Engagement on Urban Planning: Case Study Case Study: Johor Bahru (Iskandar, Malaysia) Essay Topic:  How do the social, environmental, economic and political processes observed within your chosen case-study city interplay with each other, producing distinct spatial outcomes and giving rise to specific planning policy issues and responses? INTRODUCTION Johor Bahru (Iskandar Malaysia), is the main development corridor in the State of Johor, Malaysia which has been established on 30 July 2006 and administered by Iskandar Regional Development Authority (IRDA). The location of Iskandar Malaysia is perfect as South Johor has always been a strategic and important area in the history and development of Malaysia and its surroundings. Today, this well diversified economy, built around Johor’s capital, Johor Bahru, and its surrounding areas, has made South Johor Malaysia’s the second most important metropolitan. Johor Bahru is well connected with its outlaying urban centres and residential townships, in particular Pasir Gudang, Tebrau, Tampoi, Skudai and Kempas, as it is surrounded by Jalan Lingkaran Tengah (Inner-Ring Road). It is also a major employment and financial service centre serving its hinterland. This essay will first look into the definition of community engagement in urban planning and subsequently it will examines the effectiveness of community engagement regarding the approaches in urban planning and development process, specially looking at the development of Johor Bahru (Iskandar Malaysia) Transformation Programs, as the case study. Southern Johor has been able to leverage on its proximity to an international hub and the large markets of Singapore and Indonesia, as well as China and India. It has developed successful clusters around electronics, logistics, food and agriculture, tourism, as well as oil and petrochemicals industries. Moreover, Johor has a rich supply of natural resources and human capital, which will continue to underscore its future prospects. THE INTERACTION The purpose of this integrated synthesis essay is to demonstrate an understanding of the interplay between the four types of processes you studied in the Pillars of Planning module within the same city. Which processes seem to have been dominant in shaping the development trajectory of the city over the past decades and at present? What linkages, tensions and contradictions exist between the four different types of dynamics? The state of Johor is our country’s second most important conurbation thanks to its strategic location that is close to the thriving markets of Singapore and Indonesia, and in the centre of some of the world’s busiest routes. On top of that, it is rich with natural and human resources. In recent years, however, Johor has been facing increasing competition for capital, human resources and ideas, proliferated by globalisation and advancement of technology. In 2005, the Federal Government and the Johor State Government decided to adopt a more focused and developmental approach to the South Johor region. The aim was to leverage on the region’s strengths, including competitively priced land, strategic geographic location, industrial base and connectivity as well as its cost structure, while ensuring that Johoreans continue to enjoy its social cohesion. Based on the key objectives set up for the region, Iskandar Malaysia will: à ¢-  Be international – the centre of transportation, information, quality living, culture, shopping and tourism; à ¢-  Have sustainability environmental objectives are, and will be, given equal consideration to economic and social objectives; à ¢-  Focus on promoting development within the identified growth boundary, development corridors and the existing urban footprint; à ¢-  Have economic growth driven by identified key economic clusters concentrated at identified growth nodes. Based on these principles, the Comprehensive Development Plan for South Johor Economic Region 2006-2025 (CDP) will have the following features: à ¢-  Ensure the rights of the Federal and State Governments under the Federal Constitution are preserved, specifically Johor’s constitutional rights on land matters. à ¢-  Emphasise on sustainable development, conservation of the environment and equitable distribution of the benefits of growth among the local population. à ¢-  The creation of a â€Å"one-stop fast track mechanism agency† where Federal and State Government agencies will work seamlessly to provide a facilitative environment for investors and consumers. à ¢-  The creation of an investor-friendly environment by facilitation of matters related to immigration, education, tax and land as well as close liaison with local authorities. The masterplan will also address some of the key risks that have hampered regional development in the past, including uncoordinated and duplicative development, excessive speculation of value of private assets and potential marginalisation of the local population. ISKANDAR MALAYSIA: COMPREHENSIVE DEVELOPMENT PLAN Secondly, the synthesis essay should briefly consider how this interplay between these processes produces distinct spatial outcomes or policy issues, which are dealt by particular policy responses (planning or otherwise). A spatial ‘outcome’ can be a specific spatial issue or problem: housing shortage, transport congestion, socio-spatial segregation, environmental degradation, urban violence etc†¦ Examples of policy responses should focus on spatial planning, urban and territorial development policies. How do planning interventions and policies try to address those spatial problems, or mediate between the tensions which arise from the four types of dynamics? Try to stand back from your previous work, and look at the bigger picture: think of the four ‘pillars’ as a whole and what they have taught you about your case-study city. A good way to get started about the essay is to imagine you have a guest who comes to visit your city and who knows a bit about planning and spatial development, but knows absolutely nothing about the city in question. How would you summarize to him/her in 5 minutes what are the key factors, processes and actors which have shaped the urban development of that city? What are the most important problems and issues which planners have to deal with at present? How has government responded to that? In the past, Johor has often times played second fiddle to its more prominent neighbour, Singapore but this is expected to change with Iskandar Malaysia and the Comprehensive Development Plan (CDP). Johor Bahru City Centre (JBCC) to play an important role and has been identified as one of the five catalyst development areas in the Regional Land Use Framework Plan. Under the Iskandar Malaysia development plans, the administrative centre for Johor state has been moved to Kota Iskandar from Johor Bahru, allowing the capital city to focus on its role as a transportation hub and the major gateway into Johor from Singapore. CONCLUSION In conclusion, even though the community engagement has an overwhelming response in the western countries such as the United Kingdom, but the response in Malaysia, especially in Johor Bahru is very low. Simultaneously, the government should create more awareness to the local community to raise their interest to participate in urban planning and development processes. Apart from that, the government also needs to explore a much easier approach facilitate the local community to indirectly involve in the planning process in Malaysia. The community engagement approach should be seen in a wider context, and must not only involve the existing approach that has been set in the planning guidelines, but the government also needs to explore new approaches to spread the awareness among the local community. References Aykroyd, V.R. 2012. Exploring Social Media (Facebook and Twitter) as a Public Participation Tool for Design and Planning. Thesis (MLA) The University of Guelph. Baker, S. 2006. Sustainable Development. Oxon: Routledge Bryer, T.A. 2012. Identifying a Model for Effective Public Participation Using Social Media in Urban Infrastructure Projects. [online]. Available from: http://drbryer.files.wordpress.com/2012/06/identifying-a-model-for-effective-public-participation-using-social-media_remarks-for-amsterdam1.pdf [Accessed 31 March 2014]. Chief Minister of Johor. 2013. Chief Minister of Johor Facebook Page: Transformasi Bandaraya Johor Bahru. [online]. Available from: https://www.facebook.com/media/set/?set=a.10151556097393173.1073741833.48750023172type=3 [Accessed 31 March 2014]. Government of Malaysia. 2007. Town and Country Planning Act 2007 (Act 1312). Kuala Lumpur: JPBD (Federal Department of Town and Country Planning). Hashim, H. Abdullah, R. G. 2009. Penglibatan Komuniti Dalam Program Pembangunan Luar Bandar: Kajian Kes di Pusat Pertumbuhan Desa Gedong, Sarawak. Akademika, 77(12), pp.41-67. Ho, C.S., et al. 2013. Year 2012/2013 Annual Report the Project for Development of Low Carbon Society Scenarios for Asian Regions. Johor Bahru: UTM Low Carbon Asia Research Center. IRDA (Iskandar Regional Development Authority). 2014. Iskandar Malaysia. Johor Bahru: IRDA. JPBD (Federal Department of Town and Country Planning Peninsular Malaysia). 2010. National Physical Plan-2. Kuala Lumpur: JPBD. Malaysia Law. 2002. Town and Country Planning Act 1976 (Act 172). Kuala Lumpur: International Law Book Services. Mansbridge, J. 1999. On the idea that participation makes better citizens. In: Elkin, S. L. Soltan, K. E., eds. Citizen Competence and Democratic Institutions. Pennsylvania: The Pennsylvania State University Press, pp. 291-325. Masram, H. 1996. Pencapaian fungsi rancangan tempatan Kes kajian: Rancangan Tempatan Tampoi, Kempas dan Larkin. Skudai: UTM. Mohamad, J. 2004. Meningkatkan keberkesanan penyertaan awam dalam rancangan tempatan. Kawasan kajian: Batu Pahat, Johor. Skudai: UTM. Omar, D. Oliver Ling H.L. 2009. Malaysian Development Planning System: Kuala Lumpur Structure Plan and Public Participation. Asian Social Science, 5(3), pp.30-36. Othman, M. S. 2000. Penyediaan Garis Panduan Perlaksanaan Kerajaan Elektronik (E-Goverment) dari Perpektif Meningkatkan Penglibatan Orang Awam (Public Participation) di dalam Proses Rancangan Tempatan. Kawasan Kajian: Daerah Sentral, Johor Bahru. Skudai: UTM. Rydin, Y. 2011. The Purpose of Planning: Creating sustainable towns and cities. Bristol: The Policy Press. Shirky, C. 2011. The Political Power of Social Media: Technology, The Public Sphere, And Political Change. . [online]. Available from: http://www.cc.gatech.edu/~beki/cs4001/Shirky.pdf [Accessed 31 March 2014]. Strange, T. Bayley, A. 2008. Sustainable Development: Linking economy, society, environment. France: OECD Publishing. Tweet. Results for #JBtransformation. [online]. Available from: https://twitter.com/search?q=#JBtransformationsrc=typdmode=photos [Accessed 31 March 2014]. WCED (UN World Commission on Environment and Development). 1987. Our Common Future: Report of the World Commission on Environment and Development. Switzerland: WCED.

Ozone and Global Environmental Politics Essay examples -- pollution gl

Ozone and Global Environmental Politics A thin layer of gas called atmosphere surrounds the Earth. The atmosphere serves two important purposes: it is a filter for the suns dangerous ultraviolet radiation rays and keeps the heat, necessary to maintain life on earth, within the stratosphere (Vorlat 361). Ultraviolet light is incredibly dangerous to all the organisms within the Earth's ecosystem because it causes skin cancer, effects the immune system, and harms plant and animal life. For that reason the atmosphere and the ozone layer within it are crucial to a stable life on this planet. The ozone layer is in danger, however. It is facing depletion by a toxic man-made substance called chlorofluorocarbons (CFCs). Together the international community is working through treaties and conventions to stop this environmental problem. To understand the problem behind ozone depletion we first must understand what ozone is and how it works. Ozone is a thin protective layer that starts nine miles up in the air and continues up in the sky thirty-one miles (Kellner 20). It serves as a screen against the sun’s harmful UV rays by protecting plants and animals, as well as people from skin cancer, immune system problems, and eye disorders, such as cataracts (Ozone Treaties). Ozone is a gas, often a bluish color, made up of three oxygen atoms instead of the typical two. Ozone forms when solar ultraviolet rays and oxygen molecules meet. The result of the meeting is free oxygen molecules that form to regular oxygen molecules to create ozone molecules. Thus the process repeats (Vorlat 361). So in essence the sun’s rays are destroying oxygen molecules to create the ozone that is going to serve as a filter for the planet... ...nment Programme. (1997) The Climate Change Convention. New York, New York. United Nations Department of Public Information. United Nations, Press Release. (1999, March 16) 84 Countries Now Signed on to Kyoto Protocol. [on-line] http://www.unfccc.de/fccc/conv/presskp.html. Vorlat, Katrien. "The Chemistry of the Atmosphere." International Environmental Law Anthology. Ed. Anthony D'Amato and Kristen Engel. Cincinnati: Anderson, 1996. Warrik, J. (1998, November 15) 160 Nations Endorse Pact on GlobalWarming Compliance; Accord Speeds Up Timetable for ‘Action Plan’ on Environment. Washinton Post. [on-line]http://newslibrary.krmediastream.com/cgi- bin/document/wp_auth?DBLIST=wp98&DOCNUM=61971. Wysham, Daphne. â€Å"On Eve of Clinton Visit World Bank Grants China $330 Million for High Polluting Coal Project.† 25 June 1998. http://www.igc.org/coc/bwi081.html

Teaching Philosophy :: Education Teaching Teachers Essays

Teaching Philosophy After examining all of the different teaching philosophies, I have chosen to side with Rousseau's theory. A theory which I find to be very complete and practical enough to apply to modern day students. Rousseau's theory had three ideas throughout his writings that he used to prove his theory: the nature of students, the purpose of education, and what education should look like (curriculum, methods, disciplines). I will also look at an area in which Rousseau stayed relatively neutral in, that is the nature of knowledge. The Nature of Students: According to Rousseau's thoughts, the environment determines whether a student is good or evil. I totally agree with Rousseau's statement that the environment determines whether kids are good or evil. It has been proven through longitudinal studies that identical twins, which have the same genetic abilities and talents, can be affected by differing environments, either negatively or positively depending upon the individual situation. Rousseau also felt that most students have about the same intelligence. This statement by Rousseau to me is a moto that all teachers must have in order to succeed. All students have the same intelligence; it falls largely onto the teacher to find the way to help the student reach his or her potential for intelligence. Rousseau also mentioned that students should learn from experience and that students are exceptional imitators. I feel that as a teacher one must provide many different learning experiences to learn from. Most importantly, a teacher, by setting a good example can and will greatly influence a student's behavior and overall performance. The purpose of Education: The purpose of education according to Rousseau is to create good people who can live in a free society. Rousseau felt that the following characteristics make a good citizen: self-sufficient, respectful, caring, modest, healthy, etc) so that they will become just what Rousseau wanted, good citizens who are able to live in a free society. What Education should look like: As far as curriculum goes, Rousseau thought that you should teach only what a child wants to know and things that can be learned through experience. To me personally curriculum is indeed very important. I will be teaching K-12 PE/Health, thus the students ages will differ according to the level I am teaching.

A Teacher Holds the Key to Knowledge, Success, and Fun :: Teaching Philosophy Education Admissions

A Teacher Holds the Key to Knowledge, Success, and Fun The greatest gift a teacher can give students is a positive learning experience that lasts a lifetime. An outstanding teacher is a good role model, fair, consistent, and open to new ideas. A good teacher can motivate and entertain without students realizing the learning process it taking place. It is a great achievement for a teacher to see the â€Å"light bulb† come on over a student’s head when he/she understand a problem or can figure out an equation. To see a child accomplish a task is most satisfying and rewarding. A teacher holds the key to knowledge, success, and fun. Every child deserves a teacher that understands and accommodates different ability levels of each student. It is very difficult to pinpoint a specific method of teaching because so many styles and techniques are successful. Incorporating different methods may be effective. I have been a substitute teacher for two years and this experience has brought great insight for future reference. I feel that all students can and must learn according to their ability. I want to be a teacher who influences each student in a positive way and display strong ethics in order to encourage appropriate behavior and respect. A teacher’s personal ethics influence their teaching method. With regard to teaching methods, I share certain views from Rousseau. Children are born with a blank slate and are not good or bad by nature. These characteristics are not determined at birth but are learned behavior. Young children entering elementary school are excited and open to learn. It is the teachers’ task to keep the creativeness and attention of each student. Basically, children want to learn. I also tend to hold the attitude of Essentialism toward educational philosophies. I believe the curriculum of the schools should be subject-centered. Students learning should be centered on the basic subjects such as reading, writing, history, math, and science. I feel strongly about reading because if a child is a good strong reader, other subjects seem to be absorbed more easily. I lean toward behaviorism regarding discipline. I agree the reward system, establishing rules, and monitoring events are excellent ways to teach responsibility and instill moral values. I think a good teacher can incorporate all different â€Å"beliefs† and identify what works and what doesn’t. The lessons students learn in kindergarten are basic skills and remain with them for the rest of their lives.

Developed radical behaviourism Essay

Skinner (1904-1990) developed radical behaviourism. Skinner concerned himself only with scientific methods and only observable behaviour. Skinner believed that all behaviour is learnt from environmental consequences or operant conditioning. Skinner went on to assert that behaviour is more or less likely depending on the consequences as a result of that behaviour (reward/punishment). Skinner highlighted his theories with experiments on animals, mainly rats. Skinner devised an experiment in which a rat was put into a box where the pressing of a lever would release food for the rat to eat. The stimulus of hunger, led to the behaviour of pressing the bar, lead to the reward of food. The pressing of a bar for food is not normal rat behaviour so the rat had to be taught to do so. This showed that the rat pressed the bar for food, meaning that the rat had to operate on its environment to gain either reward or punishment. If the reward comes every time for the behaviour then the behaviour is permanently learnt, or ‘stamped in’. (Skinner, 1953) Ivan Pavlov developed classical conditioning. The main difference between classical conditioning and operant conditioning is that classical conditioning concerns itself with behaviour that an animal already has. Pavlov conditioned a dog that already salivated at the sight of food to also salivate at the sound of a bell. This was achieved by Pavlov ringing a bell when ever the dog was about to be given food. This meant that the dog became conditioned to salivate at the sound of the bell (stimulus) to receive its food (reward). Pavlov and more so Skinner regard all behaviour as a product of the environment, as highlighted in these two experiments. Behaviourism had a key influence on psychology as a science. The use of scientific experiments led to psychologists focusing observable, objective measures of behaviour. This approach to psychology has a very practical use. The treatment of phobias takes its influence from behaviourist research, A phobic person can be conditioned to overcome their fear. The idea that people learn from their environment lead to educational policy being influenced as poor grades could be a result of poor educational environment. Behaviourism has received criticism for its denial of free will and the belief that people are simply the product of their environment. The behaviourist perspective that all behaviour is learnt from the environment was challenged when it was shown that people also learn through observing others and through insight. (Bandura, 1986) One shortcoming of the behaviourist perspective is that emotional and mental processes of the individual were not taken into account as they were not seen as an appropriate area of study as they could not be directly observed and objectified. (Pennington, 2002) Humanism emerged in the U.S.A. in the 1960s. The main proponents of this approach were Abraham Maslow and Carl Rogers. Humanists believed that psychodynamics and behaviourism neglected key aspects as to what it is to be human, for example, only relying on scientific and observable methods neglected what it is to be human, humanists believed. Humanists also argued that the psychodynamics relied too much on the unconscious and childhood rather than the conscious mind and the here and now. The humanist approach is known as Phenomenological as it focuses on the human experience. Humanists believe that each person is unique and the focus of the approach is on the subjective feelings and emotions of individuals. This is referred to as ideographic, meaning that it focuses on the uniqueness of the individual rather than common laws or the similarity of personality. Humanists propose that humans do have free will and are not the sole product of their environment or childhood experiences. Humanists argue that people and personality should be viewed as a whole and that the breaking down of various aspects of personality results in the loss of the whole. Rogers (1902-1987) believed that all people have a tendency to self actualise, or attempt to reach their full potential. This can be anything from playing a sport to writing an essay. People self actualise in different ways and through different achievements. Rogers (1980) assumed that we need love from other people; he called this unconditional positive regard. This unconditional positive regard is seen in the unconditional love of a mother to a child. Rogers argued that this love is essential to well adjusted adults. He went on to state that many adult problems can be as a result of not receiving this positive regard. Using his theories Rogers developed client centred therapy, Rogers would treat his clients with unconditional positive regard so that he could restore their lack of it. Rogers believed that many adult problems arose when people’s concept of themselves were incongruent with their actual experiences. For example, someone may think that a football player played well in a game setting up two goals, but the player them self might not agree thinking that they should have scored at least once. Rogers believed that a balance between this self view and the view of the world led to satisfaction and incongruence leads to conflict. (Rogers, 1951) Humanism promotes the idea that humans have free will to choose how they act and behave, the idea of personal responsibility and the idea that humans do not just passively respond to environmental stimuli. The approach also recognises a person as having their own needs as an individual. The humanist approach adds validity to the subjective experience and feelings of the here and now.  Humanism rejects the scientific approach as this does not allow for thoughts and feelings to be taken into account. This has meant that little objective evidence is available. Humanists believe that the lack of objective material is not relevant as long as people benefit from the humanist approach to therapy, and lead better lives. (Pennington, 2002) Having looked at the three main approaches to psychology it can be seen that all three have differing views and approaches to the psychology field. Behaviourism is the more scientific approach that enabled the study of the mind to stand up against other sciences. Freud and psychodynamics was the first force of psychology that has got Freud the nickname ‘godfather of psychology’. Rogers drew on both behaviourism and psychodynamics to come up with theories of the ‘whole’ self. The study of the mind can not be categorised into just one field of study. To truly understand the psychology of the human psyche one must use all three approaches and even add their own interpretation to this ever expanding field of study. Can we ever truly understand our own mind? The search goes on.

Wyndor Glass Co. Research Paper

18 Chapter Two Linear Programming: Basic Concepts 2. 1 A CASE STUDY: THE WYNDOR GLASS CO. PRODUCT-MIX PROBLEM Jim Baker is excited. The group he heads has really hit the jackpot this time. They have had some notable successes in the past, but he feels that this one will be really special. He can hardly wait for the reaction after his memorandum reaches top management. Jim has had an excellent track record during his seven years as manager of new product development for the Wyndor Glass Company.Although the company is a small one, it has been experiencing considerable growth largely because of the innovative new products developed by Jim’s group. Wyndor’s president, John Hill, has often acknowledged publicly the key role that Jim has played in the recent success of the company. Therefore, John felt considerable confidence six months ago in asking Jim’s group to develop the following new products: †¢ An 8-foot glass door with aluminum framing. †¢ A 4-foot 6-foot double-hung, wood-framed window.Although several other companies already had products meeting these specifications, John felt that Jim would be able to work his usual magic in introducing exciting new features that would establish new industry standards. Now, Jim can’t remove the smile from his face. They have done it. Background The Wyndor Glass Co. produces high-quality glass products, including windows and glass doors that feature handcrafting and the finest workmanship. Although the products are expensive, they fill a market niche by providing the highest quality available in the industry for the most discriminating buyers. The company has three plants.Plant 1 produces aluminum frames and hardware. Plant 2 produces wood frames. Plant 3 produces the glass and assembles the windows and doors. Because of declining sales for certain products, top management has decided to revamp the company’s product line. Unprofitable products are being discontinued, releasing production capacity to launch the two new products developed by Jim Baker’s group if management approves their release. The 8-foot glass door requires some of the production capacity in Plants 1 and 3, but not Plant 2. The 4-foot 6-foot double-hung window needs only Plants 2 and 3. Management now needs to address two issues: 1.Should the company go ahead with launching these two new products? 2. If so, what should be the product mix—the number of units of each produced per week— for the two new products? Management’s Discussion of the Issues Having received Jim Baker’s memorandum describing the two new products, John Hill now has called a meeting to discuss the current issues. In addition to John and Jim, the meeting includes Bill Tasto, vice president for manufacturing, and Ann Lester, vice president for marketing. Let’s eavesdrop on the meeting. John Hill (president): Bill, we will want to rev up to start production of these products as s oon as we can.About how much production output do you think we can achieve? Bill Tasto (vice president for manufacturing): We do have a little available production capacity, because of the products we are discontinuing, but not a lot. We should be able to achieve a production rate of a few units per week for each of these two products. John: Is that all? Bill: Yes. These are complicated products requiring careful crafting. And, as I said, we don’t have much production capacity available. An Application Vignette Swift & Company is a diversified protein-producing business based in Greeley, Colorado.With annual sales of over $8 billion, beef and related products are by far the largest portion of the company’s business. To improve the company’s sales and manufacturing performance, upper management concluded that it needed to achieve three major objectives. One was to enable the company’s customer service representatives to talk to their more than 8,000 custom ers with accurate information about the availability of current and future inventory while considering requested delivery dates and maximum product age upon delivery. A second was to produce an efficient shift-level schedule for each plant over a 28-day horizon.A third was to accurately determine whether a plant can ship a requested order-line-item quantity on the requested date and time given the availability of cattle and constraints on the plant’s capacity. To meet these three challenges, a management science team developed an integrated system of 45 linear programming models based on three model formulations to dynamically schedule its beef-fabrication operations at five plants in real time as it receives orders. The total audited benefits realized in the first year of operation of this system were $12. 74 million, including $12 million due to optimizing the product mix.Other benefits include a reduction in orders lost, a reduction in price discounting, and better on-time delivery. Source: A. Bixby, B. Downs, and M. Self, â€Å"A Scheduling and Capable-to-Promise Application for Swift & Company, Interfaces 36, no. 1 (January–February 2006), pp. 69–86. The issue is to find the most profitable mix of the two new products. John: Ann, will we be able to sell several of each per week? Ann Lester (vice president for marketing): Easily. John: OK, good. I would like to set the launch date for these products in six weeks. Bill and Ann, is that feasible? Bill: Yes.Ann: We’ll have to scramble to give these products a proper marketing launch that soon. But we can do it. John: Good. Now there’s one more issue to resolve. With this limited production capacity, we need to decide how to split it between the two products. Do we want to produce the same number of both products? Or mostly one of them? Or even just produce as much as we can of one and postpone launching the other one for a little while? Jim Baker (manager of new product dev elopment): It would be dangerous to hold one of the products back and give our competition a chance to scoop us. Ann: I agree.Furthermore, launching them together has some advantages from a marketing standpoint. Since they share a lot of the same special features, we can combine the advertising for the two products. This is going to make a big splash. John: OK. But which mixture of the two products is going to be most profitable for the company? Bill: I have a suggestion. John: What’s that? Bill: A couple times in the past, our Management Science Group has helped us with these same kinds of product-mix decisions, and they’ve done a good job. They ferret out all the relevant data and then dig into some detailed analysis of the issue.I’ve found their input very helpful. And this is right down their alley. John: Yes, you’re right. That’s a good idea. Let’s get our Management Science Group working on this issue. Bill, will you coordinate with th em? The meeting ends. The Management Science Group Begins Its Work At the outset, the Management Science Group spends considerable time with Bill Tasto to clarify the general problem and specific issues that management wants addressed. A particular concern is to ascertain the appropriate objective for the problem from management’s viewpoint.Bill points out that John Hill posed the issue as determining which mixture of the two products is going to be most profitable for the company. 19 20 Chapter Two Linear Programming: Basic Concepts Therefore, with Bill’s concurrence, the group defines the key issue to be addressed as follows. Question: Which combination of production rates (the number of units produced per week) for the two new products would maximize the total profit from both of them? The group also concludes that it should consider all possible combinations of production rates of both new products permitted by the available production capacities in the three plant s.For example, one alternative (despite Jim Baker’s and Ann Lester’s objections) is to forgo producing one of the products for now (thereby setting its production rate equal to zero) in order to produce as much as possible of the other product. (We must not neglect the possibility that maximum profit from both products might be attained by producing none of one and as much as possible of the other. ) The Management Science Group next identifies the information it needs to gather to conduct this study: 1. Available production capacity in each of the plants. 2.How much of the production capacity in each plant would be needed by each product. 3. Profitability of each product. Concrete data are not available for any of these quantities, so estimates have to be made. Estimating these quantities requires enlisting the help of key personnel in other units of the company. Bill Tasto’s staff develops the estimates that involve production capacities. Specifically, the sta ff estimates that the production facilities in Plant 1 needed for the new kind of doors will be available approximately four hours per week. (The rest of the time Plant 1 will continue with current products. The production facilities in Plant 2 will be available for the new kind of windows about 12 hours per week. The facilities needed for both products in Plant 3 will be available approximately 18 hours per week. The amount of each plant’s production capacity actually used by each product depends on its production rate. It is estimated that each door will require one hour of production time in Plant 1 and three hours in Plant 3. For each window, about two hours will be needed in Plant 2 and two hours in Plant 3. By analyzing the cost data and the pricing decision, the Accounting Department estimates the profit from the two products.The projection is that the profit per unit will be $300 for the doors and $500 for the windows. Table 2. 1 summarizes the data now gathered. The Management Science Group recognizes this as being a classic product-mix problem. Therefore, the next step is to develop a mathematical model—that is, a linear programming model—to represent the problem so that it can be solved mathematically. The next four sections focus on how to develop this model and then how to solve it to find the most profitable mix between the two products, assuming the estimates in Table 2. 1 are accurate.Review Questions 1. 2. 3. 4. 5. What is the market niche being filled by the Wyndor Glass Co.? What were the two issues addressed by management? The Management Science Group was asked to help analyze which of these issues? How did this group define the key issue to be addressed? What information did the group need to gather to conduct its study? TABLE 2. 1 Data for the Wyndor Glass Co. Product-Mix Problem Plant 1 2 3 Unit profit Production Time Used for Each Unit Produced Doors 1 hour 0 3 hours $300 Windows 0 2 hours 2 hours $500 Available per Week 4 hours 12 hours 18 hours

Technology and Health Play

As of today, technology plays a vital role in almost every aspect of human existence. In the same way, this research paper treats technology as a vital part of the full swing implementation of health information systems as the new way of addressing and managing health issues. Information systems by elementary definition is the integration of technology based components that is used for the collection, storage, processing and communication (transmission) of information (Britannica, 2010, p. n.pag.). This research paper integrates the same meaning in its discussions regarding the policy planning and implementation of information systems in the field of health. More particularly, this research paper strives to explain the Public Health Informatics Institute policy issues through its extensive discussions of information systems.The World Health Organization (WHO) stresses that the integration of information systems in health care profits many individuals. Even if the full swing use of in formation systems in health care is still far from being realized, most health institutions such as the WHO deem that the creation of health information systems will make the identification, addressing and implementation of health policies comparatively easier. Addressing endemic health problems can be more efficient, even before an outbreak is declared due to the simultaneous monitoring capabilities of health information systems (Eldis.org, 2010, p. n.pag.).Information systems allow performance data to be easily disseminated to communities and individuals allowing the creation of a more timely consciousness regarding health issues (Eldis.org, 2010, p. 1). The data from the information systems can be treated as the evidence base of health policy making; the precision of data in information systems allows policymakers to determine the issues needed to be addressed (Eldis.org, 2010, p. 1). Finally, information systems empower health institutions’ customers with the accountabili ty of their health institutions by making their transactions recorded and managed (Eldis.org, 2010, p. 1).The advantages projected with the blooming of health information systems can easily move health institutions to integrate their operations to information systems. However, such decisions cannot be easily made without a preliminary assessment of the current health industry’s policies and structures. The technological bias of health information systems creates a completely new dimension for the health care industry. Due to this, health institutions such as PHII oblige themselves to assess not only the practicability of such systems but also its feasibility to start with.PHII pushes for the issue of integrating information systems to the health industry by integrating it on existing health structures such as immunization registries. The integration of immunization registries to information systems insures that the registry will be efficiently managed without compromising the needed confidentiality of the population-based data of the registry (Saarlas, Edwards, Wild, & Richmond, 2003, p. 47).The policies of many health institutions toward health information systems are founded in the premises set by population based data such as immunization registries. The massive information needed to address even the smallest health problems can be found in population based health information (Hinman & Ross, 2010, p. n.pag.). In line with this, PHII pushes forth the integration of information systems in the health structure of immunization registries to insure that the structure can function at its optimum level. The new features of information systems are seen by PHII as the needed essentials to take the health care industry into a more efficient and accountable state. Conclusively, the integration of immunization registries is a start but not the end of the bloom of health information systems.BibliographyBritannica. (2010). Science and Technology: Information Syste ms. Retrieved August 4, 2010, from www.britannica.com: http://www.britannica.com/EBchecked/topic/287895/information-systemEldis.org. (2010). Health management information systems. Retrieved August 4, 2010, from www.eldis.org: www.eldis.org/healthsystems/hmis/index.htmHinman, A. R., & Ross, D. A. (2010). Immunization Registries Can Be the Building Blocks for National Health Information Systems. Retrieved August 3, 2010, from www.phii.org: http://content.healthaffairs.org/cgi/content/full/29/4/676?ijkey=GH9RmlBCqfpKA&keytype=ref&siteid=healthaffSaarlas, K. N., Edwards, K., Wild, E., & Richmond, P. (2003). Developing Performance Measures for Immunization Registries. Public Health Management Practice , 47-57.

Foundations of Behavior Essay

The field of psychology is expanding and credit is due to the numerous research studies being conducted. These research studies utilize different methods and each method has its own advantages and disadvantages. In this paper, five popular research methods will be compared based on their characteristics, objectives, strengths and weaknesses, research techniques, validity, and reliability. These research methods are case study, naturalistic observation, survey research, correlational research, and the experimental method. The case study is a focused study on a person or a specific group or a particular situation. Its research design involves five components, which are the study questions, the propositions, the units of analysis, the logic linking the data to the propositions, and the criteria for interpreting the findings (Tellis, 1997). Case studies have varying purposes. Some case studies are conducted to either confirm or challenge an existing theory, while others are carried out to describe either a special or an extreme case. A case study obtains information from documents (letters and newspapers), archival records (service records, survey data), interviews, direct observation (done when field visits are needed), participant-observation, and physical artifacts (instruments and tools). One of the most established techniques in case studies is called pattern-matching, in which the data is linked to propositions. The reliability of case studies is relatively high, especially when protocols are established. However, validity, especially construct validity, sometimes becomes questionable because the researcher might be subjective in his decisions and interpretations. This can be minimized by utilizing multiple sources, by setting up a chain of evidence, and by asking major informants to review a draft of the case study. The common criticism against case studies is that its results cannot be used to arrive at generalizations. But the greatest strength of case studies is that it can present an in-depth and holistic knowledge about a particular situation, group, or person. The naturalistic observation is unique from all other types of observation in that the researcher does not hinder, interrupt or influence the environment being studied. One of the vital things to consider in conducting naturalistic observation is to record as much detail as possible, which includes smell, sound, taste, time, place, number of participants, and feelings. This is why journals and a variety of writing materials are utilized. But the use of any recording device, such as video cameras, is not allowed because it violates the privacy of the observed individual. The reliability of this research method relies on the accuracy of observation. One technique of increasing reliability is to have several observers (Hesse, 2003). The greatest advantage of naturalistic observation is that it is considerably less expensive than other methods. But, the subjects being studied may act differently because of their awareness of the presence of the observer. This will significantly reduce the validity of the results (Piercy, 2007). The survey research is characterized by its major means of collecting information. The researcher usually goes out and asks questions. The questions can be oral or in written form. And the respondents can be chosen in many ways. Some respondents are chosen at random while others must possess certain characteristics. For example, if a survey research is about elementary teachers, then a high school teacher will not be asked to answer the questionnaire. The techniques involved in survey research lie in the analysis of the collected data. The reliability and validity of survey research are affected by several factors, such as the quality of the sets of questions or the questionnaire, the amount of data collected, and the accuracy in using measures of central tendencies and variability. Ideally, the questionnaire must be standardized. Greater reliability and validity is achieved if the sample represents a greater part of the total population. One advantage of the survey method is that it is relatively cheap and easy. Unfortunately, it is also subject to human error and biases (Government of Saskatchewan, 2002). The correlational research is essentially the discovery of a relationship between two variables. Unlike the previously described methods, correlational research is quantitative in nature. The different techniques used in a correlational research are regression and prediction, multiple regression, factor analysis, and systems analysis (Davis, 2004). The greatest advantage of using this method is that its results can be used to formulate predictions and generalizations. This is due to the nature of the research techniques. But the greatest danger of this method is to over-generalize. It must be remembered that an established relationship between two variables does not mean a cause-effect relationship between them. If a researcher wanted to establish a cause-effect relationship, then the research method to use is the experimental method. Similar to the correlational research, it is concerned with variables, which can be either independent or dependent variables. The independent variables are usually manipulated so that there will be two groups being studied, the experimental group and the control group. These two groups have the same characteristics except for that one variable which is being tested. The difference between these two groups can be found in the dependent variable. The reliability of this method is increased by conducting the same experiment for several times. Its validity lies in the accuracy of the procedures and the careful handling and analysis of results. The greatest advantage of the experimental method is that it can present an explanation to a certain phenomenon. But it takes great skill and experience on the part of the researcher in order to conduct a good research experiment. One problem of experimental method is the issue of ethics in conducting experiments using human subjects. Any of these research methods can be utilized to examine an issue or phenomenon in psychology. The basis of choice usually depends on the goal of the research. The task of the researcher is to maximize the advantages and minimize the disadvantages of the chosen method. Bibliography Davis, J. (2004). Correlational research methods. Retrieved October 12, 2007 at http://clem. mscd. edu/~davisj/prm2/correl1. html Government of Saskatchewan. (2002). Psychology 20: Social Psychology: A Curriculum Guide for the Secondary Level. Retrieved October 12, 2007 at http://www. sasked. gov. sk. ca/docs/social/psych20/support_materials/faqnaturalistic_observation. htm Hesse, B. E. (2003). Issues in naturalistic observation. Retrieved October 12, 2007 at http://psyc. csustan. edu/bhesse/psy2020/Lectures/Fall03/p2020U2L5. pdf Piercy, J. (2007). Research methods. Retrieved October 12, 2007 at http://courses. cvcc. vccs. edu/Psychology_Piercy/research_methods1. htm Tellis, W. (1997). Introduction to case study. The Qualitative Report. 3(2). Retrieved October 12, 2007 at http://www. nova. edu/ssss/QR/QR3-2/tellis1. html

Opinion Writing (Intellectual Property Law) Essay

Opinion Writing (Intellectual Property Law) - Essay Example rge companies often operate in order to entertain needs and wants of elite social class because of its higher buying power whereas, smaller competitors work in order to cater consumerism of middle and lower classes of the community. 6. The first one has its eyes fixed on construction industry whereas, the second one is producing toys for kids and any reasonable man is going to ask how can Loge overcome Clinker’s market share or hurt its brand image because they are not targeting construction managers to buy their products. 7. In simple terms, it is madness to consider Loge as a competitor for Clinker. The court of law will presumably say that Loge has no apparent intention to hurt Clinker and if they want to then they cannot do that because of lack of resources and relevant market strategy. 8. More clearly, Loge has no distant plan to enter construction industry and on the other hand, Clinker has no plans to produce toys for kids in future and when they develop such strategic outlines then they are most welcome to fight the legal battle out until then they should remain at peace with each other. Clinker will be advantageous by not firing the weapon on Loge and that benefit will be discussed at a later stage of the paper. 2. The Clinker can also send the company a legal notice threatening it about legal action if they do not remove their logo which is using Clinker’s registered items such as the Grey Background Color and Bricks. 3. However, the case can be filed under Section 8 of American Constitution. However, the application of the law is going to be problematic at best because it is only commonsense not to consider Clinker and Loge as competitors because the law states that competitors cannot have the right to copy each others’ colors and logos as it will cause them to eat away brand image and market share. 4. The case will not stand on solid logical grounds in the court of law whereas, the Loge will most probably walk away with the logo and both the

Managerial Economic and Quantitative Analysis Essay

Managerial Economic and Quantitative Analysis - Essay Example Thomas & Maurice, 2007). So in order to obtain the profit equation, total cost equation is subtracted from the total revenue equation (that is, profit = total revenue – total cost). However, from the equations given, there is no total cost and total revenue function. In order to obtain a total revenue function of the two firms, the demand function of each firm is integrated, and in order to obtain the total cost of each firm, the average cost function of each firm is integrated. After obtaining the total revenue and total cost functions, it is now possible to obtain the profit function. Economists argue that profits are maximized where total cost balances total revenue. So in order to obtain optimal price and output of each firm working individually, the total cost function is equated to the total revenue function (R. Thomas, C. Thomas & Maurice, 2007). This helps in obtaining the optimal output and price. Optimal price and output may also be obtained through differentiating t he profit function of each firm and equating it to zero, and then solving for the values of price and output. Consider the second case, where the two companies work together. ... Thomas, C. Thomas & Maurice, 2007). Part Two Estimation of the price per plane The estimated price per plane is as follows. price per plane (million $) probability Estimated price per plane (million $) 125 0.25 500 175 0.25 700 225 0.5 450 Optimal output and price when the firms act individually Airbus optimal price and output Airbus demand function is P = 500 – 0.0003Q. From this demand function, the total revenue function derived by integrating the demand function is TR = 500Q – 0.0003Q2. Airbus has the following Average cost function; AVC = 104.8822Q – 0.001Q2 + 0.09 Q3. By integrating this average cost function, a total cost function is obtained; TC = 104.8822Q2 – 0.001Q3 + 0.09Q4. In order to determine the optimum quantity and price the profit function is obtained first and then differentiated with respect to output. The profit function obtained is 500Q – 104.8825Q2 + 0.001Q3 – 0.09Q4. Differentiating this profit function and solving for the value of Q yields the value of Q as 500 M. Hence, substituting the value of Q in the original demand function, the value of P obtained is $ 499.85 M. thus; the optimal values of price and output are $ 499.85 Million and 500 million respectively. Boeing Optimal Output and Price The demand function of the firm is P = 700 – 0.00013Q. The total revenue function obtained through integration of the demand function is TR = 700Q – 0.00013Q2. The Average cost function of the firm is AVC = 25.8678Q – 0.00023Q2 + 0.4Q3. Integration of this function yields TR = 25.8678Q2 – 0.00023Q3 + 0.4Q4. From the total revenue and total cost functions, the following profit function is obtained, which is then differentiated and equated to zero in order to obtain the value of Q that is